Quite honestly if you aren't interested in innovating, you could fire far more people. The company just begins to start a slow death spiral because without engineers building new stuff, your company is no longer moving ahead and all those competitors that attacked you at the periphery begin going after your core business.

Musk has been boasting about all the things he wanted to add, like the edit button, but that is not back burnered behind things like "removing text from tweets - i.e. no longer showing the platform posted on" or "showing data that was already on a tweet - something called now.as tweet analytics".

Simple fact is that the company is running in place and platforms like Mastodon and Lens Framework are getting their time in the sun and while that doesn't mean Twitter is dead, it means that these new competitors are becoming viable at a substantially faster rate.